“Engage rather than sell … Work as a co-creator, not a marketer.”
Tom H. C. Anderson, market researcher
Make your phone work for your social business
Join Karen (@stalbansmums), Kirsty (The Mummy Sphere) and Jeanette (Jeanette Lendon Photography) and learn how to use your phone to boost your social business. This day workshop (including lunch) will give you the tools to make your social media stand out from the crowd.
Learn professional smartphone photography and editing skills to create shots that relate to your brand and boost your professional image. Work styling into those images that will give your social business branding a recognisable look of its own.
Build a collaboration list around your community and industry and know how to compare not compete to increase your awareness.
Know how and when to use your images on social channels, how to create a community and get the best from hashtags, and how to work with Bloggers, Vloggers and Influencers. Learn how to write a brief, how to ensure you get what you want from a media campaign and how to capitalise on social coverage from influencers on your own channels.
About the speakers
Karen has worked in the Beauty Industry for 17 years in Pure PR, brand launches and events, makeup artistry and photographic styling sessions. More recently, she has been working on Social Media platforms and brand building within small High Street and Independent Businesses. Karen is, and has worked with, influencers across a broad spectrum of businesses and has a wealth of knowledge in how to find the right influencer who truly represents your brand.
Kirsty is a family lifestyle and travel blogger and video story teller. She has been writing on The Mummysphere
since 2012 and now combines blogging, broadcasting, making films and social media content creation. Kirsty has experience working with brand names such as Disney, HarperCollins, intu Group and Merlin Entertainments.
After 14 years working as a freelance corporate and commercial photographer, Jeanette discovered that there was very little out there showing people how to take photos on the most popular camera around – the smartphone. Jeanette will show you how to make your social media imagery stand out from the crowd and in doing so, attract the right kind of followers. As well as training large corporate companies such as the Hyatt Hilton, Investec and the Pall Mall Group, Jeanette also runs 1:1 sessions with small and medium sized companies as well as regular Smartphone Safaris in St Albans and London.
This workshop is available in both London and St Albans, and can be booked via the booking page HERE.